How Much Does A Website Cost?

The honest answer is: it depends — but not on the things people usually ask about. Here are the real ranges and, more usefully, what actually moves the number.

The rough ranges

• Template-based small business site: roughly $2,500–$7,500. Professional, fast to launch, limited customization.
• Custom marketing site with SEO foundation: roughly $7,500–$25,000. Bespoke design, built to convert and rank.
• Custom platform or e-commerce: $25,000 and up. Integrations, complex functionality, ongoing development.

Treat these as starting points, not quotes. The same brief can land in different bands depending on the four drivers below.

What actually drives the price

Scope. Every extra template, integration, and special feature adds cost. Ruthless scoping is the cheapest lever you have.

Custom design. A unique, designed experience costs more than configuring a theme — and is worth it only when the brand or conversion case justifies it.

Content. Words, images, and video are part of the project. "We'll supply the content" is where most timelines and budgets quietly break.

Integrations. CRM, booking, payments, automation — each connection adds real work and testing.

Where money gets wasted

The two classic mistakes are symmetrical: paying custom-build prices for what is really template work, and forcing a complex, conversion-critical site into a cheap template that can't support it. Both come from not matching the investment to the actual goal of the site.

A better question than "how much"

Ask "what is this website supposed to do, and what's that worth?" A site that generates qualified leads every month is an asset, and its price should be judged against the value it produces — not against the cheapest quote you can find.