[{"data":1,"prerenderedAt":167},["ShallowReactive",2],{"insight-website-redesign-checklist":3},{"_path":4,"_dir":5,"_draft":6,"_partial":6,"_locale":7,"title":8,"description":9,"brand":10,"category":11,"pillar":12,"date":13,"readingTime":14,"faqs":15,"body":25,"_type":161,"_id":162,"_source":163,"_file":164,"_stem":165,"_extension":166},"\u002Finsights\u002Fwebsite-redesign-checklist","insights",false,"","Website Redesign Checklist","The checklist to run before you redesign your website — so you fix what's actually broken instead of repainting a site that already works.","nonoise","Website Development","website-development","2026-05-09",5,[16,19,22],{"q":17,"a":18},"How often should a website be redesigned?","There's no fixed schedule. Redesign when the site stops serving the business — poor performance, weak conversion, unmaintainable code — not on a calendar.",{"q":20,"a":21},"Will a redesign hurt my SEO?","It can, if you change URLs without redirects or drop content that ranks. A proper redesign protects rankings with a migration plan, redirect map, and content audit.",{"q":23,"a":24},"Should I redesign or rebuild?","Redesign changes the look and structure on the existing foundation. Rebuild replaces the foundation. If the platform is slow, insecure, or unmaintainable, rebuild — otherwise redesign.",{"type":26,"children":27,"toc":153},"root",[28,36,43,54,64,70,80,90,96,106,116,126,132,142,148],{"type":29,"tag":30,"props":31,"children":32},"element","p",{},[33],{"type":34,"value":35},"text","Most redesigns start with \"it looks dated.\" That's rarely the real problem. Before you spend on a redesign, run this checklist so you fix what actually matters.",{"type":29,"tag":37,"props":38,"children":40},"h2",{"id":39},"before-you-start",[41],{"type":34,"value":42},"Before you start",{"type":29,"tag":30,"props":44,"children":45},{},[46,52],{"type":29,"tag":47,"props":48,"children":49},"strong",{},[50],{"type":34,"value":51},"Define the goal.",{"type":34,"value":53}," Is the site failing on conversion, performance, content, or maintainability? \"Looks old\" is a symptom; name the disease. A redesign with no measurable goal produces a prettier version of the same problems.",{"type":29,"tag":30,"props":55,"children":56},{},[57,62],{"type":29,"tag":47,"props":58,"children":59},{},[60],{"type":34,"value":61},"Baseline the current site.",{"type":34,"value":63}," Record current traffic, conversion rate, top pages, and rankings. Without a baseline you can't tell whether the redesign helped or hurt.",{"type":29,"tag":37,"props":65,"children":67},{"id":66},"protect-what-works",[68],{"type":34,"value":69},"Protect what works",{"type":29,"tag":30,"props":71,"children":72},{},[73,78],{"type":29,"tag":47,"props":74,"children":75},{},[76],{"type":34,"value":77},"Audit your content.",{"type":34,"value":79}," Identify pages that rank or convert. These are assets — they get migrated and improved, never quietly deleted.",{"type":29,"tag":30,"props":81,"children":82},{},[83,88],{"type":29,"tag":47,"props":84,"children":85},{},[86],{"type":34,"value":87},"Map your URLs.",{"type":34,"value":89}," Every changing URL needs a redirect to its new home. This single step prevents the most common post-redesign traffic collapse.",{"type":29,"tag":37,"props":91,"children":93},{"id":92},"build-for-the-real-goal",[94],{"type":34,"value":95},"Build for the real goal",{"type":29,"tag":30,"props":97,"children":98},{},[99,104],{"type":29,"tag":47,"props":100,"children":101},{},[102],{"type":34,"value":103},"Lead with performance.",{"type":34,"value":105}," Speed and Core Web Vitals affect both rankings and conversion. A beautiful site that loads slowly loses on both.",{"type":29,"tag":30,"props":107,"children":108},{},[109,114],{"type":29,"tag":47,"props":110,"children":111},{},[112],{"type":34,"value":113},"Design mobile-first.",{"type":34,"value":115}," Most visitors are on phones. Design there first, then scale up.",{"type":29,"tag":30,"props":117,"children":118},{},[119,124],{"type":29,"tag":47,"props":120,"children":121},{},[122],{"type":34,"value":123},"Plan the conversion path.",{"type":34,"value":125}," Decide the primary action on every key page before choosing a single color.",{"type":29,"tag":37,"props":127,"children":129},{"id":128},"after-launch",[130],{"type":34,"value":131},"After launch",{"type":29,"tag":30,"props":133,"children":134},{},[135,140],{"type":29,"tag":47,"props":136,"children":137},{},[138],{"type":34,"value":139},"Measure against the baseline.",{"type":34,"value":141}," Compare conversion, traffic, and rankings to your pre-redesign numbers. Watch rankings for the first few weeks and fix any redirect gaps fast.",{"type":29,"tag":37,"props":143,"children":145},{"id":144},"the-real-test",[146],{"type":34,"value":147},"The real test",{"type":29,"tag":30,"props":149,"children":150},{},[151],{"type":34,"value":152},"A redesign succeeds when the numbers improve — more qualified leads, better performance, easier upkeep — not when it merely looks newer. If you can't say which number you're trying to move, you're not ready to redesign yet.",{"title":7,"searchDepth":154,"depth":154,"links":155},2,[156,157,158,159,160],{"id":39,"depth":154,"text":42},{"id":66,"depth":154,"text":69},{"id":92,"depth":154,"text":95},{"id":128,"depth":154,"text":131},{"id":144,"depth":154,"text":147},"markdown","content:insights:website-redesign-checklist.md","content","insights\u002Fwebsite-redesign-checklist.md","insights\u002Fwebsite-redesign-checklist","md",1782019027345]